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Project Overview

What is the scope of this project? What are final deliverables (the end product you receive): What is the approval process?

Business Background

How do you describe your business? What is your 30-second pitch? Please share a very brief brand history. What is your mission moving forward?

Customers

Who is your ideal customer? What pain points do you solve for your customers? Who is the audience for this project? New customers or old?

Point of Differentiation

Who is your competition? How are you different? What does your brand promise that your competitors can't? How do you want people to feel when they connect with your company? What kind of personality does your brand have? (examples: Friendly? Expert? Fresh and new? Sassy?)

Visuals

What current visual assets do you have? Do you have current brand guidelines? Do you have a visual direction in mind for this project? Can you provide reference materials? Are there themes or styles you’d like to steer clear of?

What is your budget?

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Budget

Is your budget flexible? If so, what is the range you are expecting to pay?

Timeline

What is the final due date? Is this flexible? If so, what is the range?

Usage

What is the final application (print, online, products)? What is the distribution (local, regional, national, international)? Do you want to own the artwork outright in perpetuity? And for use in other applications?

Potential Client Questionnaire